Amazon affiliation: the rules to follow

Amazon Affiliate is a quick and easy way to monetize a website. Although the commissions are not very high, the conversion force of Amazon allows many affiliates to generate recurring income with their niche site. Moreover, a good niche choice can bring in several hundred euros per month with little effort.

The Amazon affiliate program is easy to access. However, Amazon can very quickly ban its partners in the event of non-compliance with a few basic rules.

My goal is not to make yet another list of rules to follow but rather to give you the key points to check on your Amazon niche site(s).

I also urge you to establish a checkpoint checklist for launching new sites to save time and peace of mind.

The essential points

Mentions to be placed on the site

Every niche site participating in the Amazon Affiliate Program must have two important endorsements.

The one that specifies that the site participates in the partner program: participates in the Amazon EU Partner Program, an affiliate program designed to allow areas to receive remuneration by creating links to (or any other Amazon sites – co. UK, ca, it, de, es…).

I tend to place this sentence in the legal notices of the site. Some affiliates prefer to put it on all site pages as a footer.

Important, under no circumstances should you impersonate an Amazon associate or talk about a secret deal or the like. It is best to copy the above mention to the letter on your Amazon affiliate sites.

And here is the second mention that I recommend placing on the site in the legal notices:

Amazon and the Amazon logo are trademarks of, Inc. or its affiliates.

This mention is essential if you use or mention logos or brands of the Amazon group.

Of course, the site must include legal notices. Otherwise the place is illegal. Therefore, Amazon may suspend or ban your partner’s account.

Put affiliate links in nofollow

By default, links created on a site are dofollow, to comply with Amazon’s guidelines, the Nofollow attribute must be added to all affiliate links.

Nofollow is a link attribute to tell search engine robots that they should ignore this link.

Here is an example :

<a href=”myaffiliatelink” rel=”nofollow” >View product</a>

Most WordPress affiliate plugins do this automatically.

Register the site on the Amazon backoffice

Certainly one of the most often overlooked points by Amazon affiliates.

When you register, Amazon asks you to provide the address of a website that will be associated with the partner account.

But, all other sites operated with the same partner account must be added to the account.

Here is the location of this list:

It is possible to consult the entirety of the conditions of the partner program at this address .

Things not to do

Show fixed prices

The display of prices is closely monitored by the American giant. The Internet user must find the same price between the site page and the Amazon page . Therefore, a price should not be indicated in the raw code of the page.

Only the display of dynamic prices via the API or the links provided by Amazon is authorized.

Be careful also when using plugins, you have to make sure that the prices are updated. At the end of the article, I give you the plugins with which I work and which I recommend.

Download images and copy/paste reviews, stars, rating

It is not possible to copy/paste the reviews, stars and ratings available on the Amazon site.

The same goes for images, they should not be uploaded and used on the site .

On the other hand, it is possible to retrieve these elements using the Amazon API and many plugins allow you to do this quickly.

Make incentives

It is forbidden to promise a reward or cashback to someone in exchange for a purchase on Amazon from your affiliate link.

Send its links by e-mail, in a newsletter

Sending Amazon affiliate links via email is prohibited .

One technique I use to advertise promotions to my subscriber list is to create a special page with the information and a buy button. Then I send the link of this page by e-mail.

Publish your affiliate link in a private group

The Amazon partner is not allowed to post their affiliate link in a private group . Likewise, the affiliate must not publish on accounts or groups of which he is not the administrator.

On the other hand, affiliate links can be published on the public part of social networks, provided that you are the owner of the account.

A priori, Amazon would require a minimum of 500 subscribers.

Put your affiliate link in a popup

The affiliate link should never be placed in a popup.

Other important things to know

The contents

The affiliate’s site must include real content that is useful to the Internet user. If all affiliate links and products are removed, the site should continue to be of interest to visitors.

A minimum of 5 pages or rich content is essential, especially to pass the validation stage.

The name of the site

It is strongly discouraged to use the Amazon brand or other brands of the Amazon group in the name of its site. In addition, the banishment of the partner program , the affiliate would most certainly expose themselves to prosecution.

The web is not the Wild West! Be careful with the use of marks.

Make cookie stuffing

This is a technique that consists of sending the visitor directly to the Amazon site to “place a cookie” on their computer. This practice is not authorized by the Amazon program and may result in a ban from the program.

Likewise, the automatic redirection of visitors or the use of iframes are not tolerated.

Have multiple Partner accounts

The terms and conditions of the Amazon partner program limit the number of accounts to 1 per natural person. Therefore, it is not possible to have multiple accounts.

Banning a partner account therefore makes it impossible to work with Amazon again.

Amazon plugin list

Here is a list of Amazon plugins that I particularly like to work with Amazon.

Besides their usefulness to save time in setting up sites, they allow me to respect the rules of the program easier.

o AAWP : lots of settings, exclusively Amazon – find out more

o Bazooka : multi-merchant comparison, easy to learn and powerful

o All4affilite : multi-merchant price comparison, ideal for targeted product pages

To be able to use these plugins, it is essential to request the Amazon API key. This key is issued after the first 3 sales and account verification.

If the site complies with the partner program rules, as stated above, then Amazon will validate the account and access to the API.

How to get your API key quickly?

When you start, it is sometimes difficult to obtain your Amazon API key . Unless you attract a sufficient number of visitors, the first sales may take several months.

A quick way is to call on friends or family.

You can have items ordered through a relative. Or simply ask one of your friends to place their next orders from your site by clicking on one of your links.

I recommend creating a checklist with several checkpoints to check when launching an Amazon affiliate site. This makes it easy to ensure that each new site follows the guidelines and rules of the partner program.

My website checklist:

o Presence of a legal notice page

o Presence of a contact form

o Presence of the mandatory “Amazon” mentions

o Adding the site to the partner account

o Creation of a tracking ID on the Amazon account

o Addition of “nofollow” on manually created links (button, anchored link, etc.)


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