8 tips to attract new Instagram followers the right way


Followers on Instagram Instagram is one of the largest social networks in the world, with over 600 million active users. It also has an average of 95 million photos shared per day. So, is it really that hard to gain followers on Instagram?

Well, brands and influencers face a constant challenge there: unpredictable algorithm changes. It is becoming increasingly difficult to understand how to get Instagram to reach more people with your content.

In order to gain more followers on Instagram, you need to grow your profile. And there are several strategies that can help you work in the algorithm’s favour, you just need to know which ones actually work. Yes, it’s hard to stand out among so much quality content, but it’s not impossible.

more followers on Instagram

If you want to know how to gain followers on Instagram ethically, through best practices, read all of our tips below:

Create quality content;
Have a consistent visual identity;
Use hashtags correctly;
Post frequently;
Interact with others;
Create interactive posts and stories;
Make sponsored content;
Invest in partnerships.
List of 8 tips to gain followers on Instagram
followers on Instagram

There are several ways to gain followers on Instagram and some of them are not always ethical and can even penalise your profile. Therefore, we warn you to beware of dubious practices such as buying followers, using bots and participating in engagement groups.

Well, to help you on this journey of growth, we’ve put together 8 tips that will unlock your business on Instagram and attract even more customers. See below.

  1. Create quality content
    Firstly, to get more followers on Instagram, you need to create quality content. After all, there is no point in implementing profile growth strategies if the content on your page doesn’t bring anything to your audience. Therefore, focus on improving your content by adding posts that educate and inform, but also entertain.

How to do this? You have to understand the person and identify what their pains, needs, desires, fears, habits and behaviours are. This is the only way to create content that generates identification and connection with your audience.

  1. Have a coherent visual identity
    Visual identity is an important factor, as this social network is known for its focus on images and videos. To attract new followers on Instagram, you need a consistent identity that conveys the message you want.

If you sell children’s toys, for example, does it make sense to have an all-black feed? Of course not, as that colour doesn’t convey the joy of children. One way to avoid this disconnect is to vary the colours used throughout the feed, for example.

Here are some tips to improve your visual identity on Insta:

Organise your feed: you can use organiser apps like Preview;
Try to always use the same filter on your photos;
Use the colour palette of your visual identity in your feed;
In photos, highlight the product and create interesting scenarios.
Read also: 6 tips for writing the perfect bio on Instagram

  1. Use hashtags correctly
    Now that you have improved your visual identity and content, let’s talk about hashtags. It’s important to use them, as your post may end up appearing in the Explore section of Instagram. This means that new people can find your profile.
Post in small chunks

To make your hashtag strategy work, do the following:

Use 10-15 hashtags per post;
Don’t use hashtags that are too generic, such as #lookday or #modapraia. Try to be more specific and focus on your niche;
Vary the hashtags in each post. Instagram doesn’t like profiles that always use the same set of hashtags, because it wants people to personalise their posts;
Avoid using banned hashtags.

  1. Post in small chunks
    To gain more followers on Instagram, there is no escape: you have to be present on the social network. The more you post, the more the algorithm will deliver your content. Therefore, don’t go too long without posting, as this will only result in your engagement dropping.

Also, post at times and days that work best for you. You can see which ones these are through Instagram’s analytics tool: the Instagram Insights.

  1. Interact with others
    The main purpose of social networks is relationships. Therefore, companies and creators that don’t interact with their audience and don’t seek networking end up doing poorly, because the algorithm values interaction highly. That’s why it’s important to cultivate relationships on Instagram.

Try to comment on other brands’ posts and support each other’s work. Otherwise, you won’t get support either. Also, never fail to respond to a comment or message. Leaving people in a vacuum reduces your engagement and gives the image that you don’t care about your customers. That’s why you should also pay attention to SAC.

  1. Create interactive posts and stories
    To get more followers on Instagram, you need to attract new audiences. And a great way to do this is to create interactive content. This content aims to get as many people as possible to engage with your post, thus increasing its visibility.

There are a few strategies you can employ to create this type of post:

Ask people to tag a friend (as long as it makes sense in the context of the post);
Ask people to share your story or post and tag your profile to get something exclusive (it can be free stuff);
Create stories with polls, quizzes, question boxes and other interactive features.
When you get more interactions, Instagram understands that your content is relevant and deserves to be shown to more people. That’s where the magic of the algorithm begins.

Make sponsored content
  1. Make sponsored content
    If you want to accelerate your growth, investing in marketing campaigns through Facebook Ads is possible. Facebook’s comprehensive ad tool allows you to target your audience in a variety of ways and optimise results.

You can pause the campaign, change it and try other formats without hurting your budget. Marketing campaigns on Instagram will guarantee followers more quickly, but remember that they are only worth investing in if you already have good content on your profile. If this is not the case, prioritise qualifying your content first.

  1. Invest in partnerships
    Businesses can benefit greatly from partnerships with influencers and creators. Instagram is a nest full of content creators with crazed fans, so investing in influencer marketing can be a big draw.

Of course, this requires a reasonable budget, depending on the influencer you choose. But you can be sure that you will get more followers on Instagram. The fact is that people sometimes trust influencer referrals more than advertisements. So consider this strategy.

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