7 Essential E-Commerce Statistics You Should Know by 2022

7 Essential E-Commerce Statistics You Should Know by 2022

These seven eCommerce statistics will guide eBay, Amazon, and other online sellers on how to sell successfully in 2022 and beyond.

Not everything that works in e-commerce in 2021 will result in (additional) sales in the future. But some of the strategies that worked well during COVID-19 and the embargo may be more effective in 2022.

In this article, you will learn.

Key e-commerce statistics and trends for 2022.
Actionable recommendations to take your business to the next level.

Ecommerce Statistics for 2022
Whether you sell on eBay, Amazon, or another marketplace, it’s essential to keep up with the latest eCommerce statistics and trends.

The fast-changing eCommerce industry and world-changing events and phenomena, such as the U.K.’s exit from the E.U. or the coronavirus, could significantly impact global eCommerce.

For this reason, it is essential to always stay ahead of current events.

The statistics and data below tell you more about the impact of COVID-19 on global e-commerce, changing online shopping habits, international sales, advertising in e-commerce, artificial intelligence and sustainability of e-commerce, and more.

1 E-Commerce Statistics: Global B2B E-Commerce Market to Grow at 18.7%

The global B2B e-commerce market is worth $6.64 trillion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 18.7% from 2021 to 2028 (Grand View Research).
Global online sales will reach 22% of total retail sales by 2023 (up from 14.1% in 2019, Statista).
Global retail e-commerce market revenues will reach $6.54 trillion by 2023 (Statista, $3.53 trillion in 2019).
By 2040, 95% of retail purchases will likely be made online, and traditional retail will be nonexistent (Nasdaq).

E-commerce is booming globally after online shopping replaced traditional retail. A growing number of online marketplaces, buyers, and cross-border shopping are driving the market’s growth.

Webinterpret CEO Mike Bishop stated.

7 Essential E-Commerce Statistics You Should Know by 2022
7 Essential E-Commerce Statistics You Should Know by 2022

2 E-commerce statistics: Online commerce’s share of total retail sales increased from 16% to 19% due to COVID-19

The rise of e-commerce under the constraints of COVID-19 has increased the share of e-commerce in total retail sales from 16% to 19% in 2020 (UNCTAD).
The average number of items per order increased by 60% during COVID-19 (Contact Pigeon).
43% of shoppers are now more active in shopping online. Nearly 40 percent of consumers say they feel more comfortable with digital technology than before the embargo (Wundermann Thompson Commerce).
The impact of COVID-19 on online sales has been evident since the beginning of the pandemic, for example, in Italy.

7 Essential E-Commerce Statistics You Should Know by 2022
7 Essential E-Commerce Statistics You Should Know by 2022

The coronavirus outbreak has driven growth in e-commerce and order value. The shift to online commerce for many shopping categories, such as household goods, is likely to continue in 2022. In addition, more shoppers are buying products from previously unknown brands and are increasingly comfortable with digital technology.

7 Essential E-Commerce Statistics You Should Know by 2022
7 Essential E-Commerce Statistics You Should Know by 2022

Pandemic is not precisely what we are striving for. The reality is that now is a great time to expand your audience and your product offerings.

In addition, as gifts become more popular, you can take advantage of this opportunity to generate additional sales. This is especially true for important dates and holidays such as Christmas, Mother’s Day, or Valentine’s Day.

You can offer your customers the option of personalizing products or adding gift cards. Consider up-selling, cross-selling, and product bundling.

A practical example: not only offer individual coffee cups but also make them personalized and offer product packs containing coffee and wrapping paper at X% discount.

3 E-commerce statistics: digital ad spending up 49%

The pandemic of e-commerce sales has accelerated advertising growth in the U.S. e-commerce channel to 49.8% (eMarketer).
Digital ad spending grew 49% to £10.5 billion in the first half of 2021 (The Drum).
According to Amazon, 76% of Amazon shoppers use the search bar to find items. Search advertising is a way for brands to differentiate themselves from the competition.
In today’s world, ranking first in natural search results on popular marketplaces such as eBay or Amazon does not necessarily lead to the best results. Because of the importance of paid advertising, the first natural search result may only appear in the middle or even at the very bottom of the page!

For example, more than 50% of the first page of search results in the most popular categories can be for sponsored products on eBay. This includes the top 5 search results, which get the most clicks.

Nonetheless, e-commerce advertising has many advantages. Ads on the marketplace positively impact product views, transactions, and revenue. In general, they are very effective in increasing sales in the short term.

However, the situation is very different when an effective long-term advertising strategy is used. In some cases, sellers must invest more in advertising, while in other cases, products can be sold relatively quickly without (excessive) advertising expenditures.

Most advertising is about finding a balance between the money you invest and your results.

This usually requires knowledge and experience in advertising, such as a good understanding of the details of a particular market or the dynamics of demand and competition.

Unfortunately, many sellers are not familiar with how advertising works on certain platforms. As a result, they may lose out on both paid traffic and natural traffic.

4 E-commerce statistics: 70% of online shoppers shop on foreign sites

70% of online shoppers already shop on foreign sites (eMarketer).
Almost half of U.S. shoppers shop across borders (Pitney Bowes).
By 2022, nearly a quarter of all e-commerce orders are expected to be cross-border.
According to eMarketer, 80% of retailers worldwide see cross-border trade as profitable, or sellers have experienced a 1,000% increase in sales after expanding their market presence.

7 Essential E-Commerce Statistics You Should Know by 2022
7 Essential E-Commerce Statistics You Should Know by 2022

International e-commerce expansion is particularly effective when paid marketing campaigns stagnate in a seller’s domestic market. Further increases in CPC (cost per click) to increase traffic may result in a decrease in campaign clicks, revenue, and overall profitability.

In this case, less competitive markets can offer a lower cost per click and better return on ad spend.

In addition, the ability to meet unmet demand abroad is one of the most important global opportunities for marketplace sellers. Amazon and eBay allow you to sell in marketplaces with greater sales potential and less competition.

It is worth considering foreign marketplaces where local online sellers are unable to offer specific products or meet local demand. For example, in Italy, the local offer is not dynamic, and many products must be imported from abroad. These include, for example, foreign brands of clothing or auto parts for cars imported from abroad.

7 Essential E-Commerce Statistics You Should Know by 2022
7 Essential E-Commerce Statistics You Should Know by 2022

5 E-commerce statistics: 48% of online shoppers go directly to major e-commerce marketplaces

48% of online shoppers go directly to major e-commerce marketplaces (Oberlo, 2021).
Only 6% of B2B buyers currently do not use an online marketplace.
Over the next five years, 75% of B2B purchasing spend is expected to be made through online marketplaces.
84% of online shoppers do not buy from insecure e-commerce sites (WHSR, 2021).
Many consumers do not start buying products from Google or retail sites but from marketplaces.

There are many advantages to selling on an online marketplace. Most importantly, online shoppers flock to marketplaces such as eBay, Amazon, or Walmart to shop, compare prices, or make purchases.

In addition, one of the most common concerns shoppers have when shopping from independent sites and lesser-known brands is a lack of confidence when completing a purchase and entering payment details.

In fact, people are more likely to buy from a vendor if the vendor appears to be a reputable retailer and sells in an established marketplace. In this way, online store owners automatically benefit from the platform’s private label.

Many consumers don’t start their product purchases on Google or a retail site but on a marketplace.

Finally, B2B e-commerce sales are accelerating through websites and online marketplaces. According to Gartner, enterprise marketplaces are a new business model.

Develops new skills
Creates a larger ecosystem
Allows brands to reach new target groups and open up new revenue streams

6 E-Commerce Statistics: Global Artificial Intelligence Market to Reach a Value of $190.61 Billion by 2025

The global artificial intelligence (A.I.) market is expected to reach a market value of $190.61 billion by 2025.
A.I. is expected to grow at an annual rate of 33.2% (between 2020 and 2027).
80% of retail executives expect their retail organizations to adopt AI-powered intelligent automation by 2027.
51% of e-commerce companies have implemented automation technologies in sales, marketing, and customer service to ensure a seamless user experience for customers.
Artificial intelligence and automation are now playing a key role in transforming global e-commerce, particularly in improving the customer experience and international sales.

For example, Linguistic Data Processing – LDV (Natural Language Processing – NLP) is a subset of A.I. and is the driving force behind translation applications such as Google Translate and e-commerce translation solutions.

Webinterpret’s AI-based eCommerce optimized translation system also uses innovative LDV technology, which allows machines to analyze product information. The goal is to create the appropriate context for the best translation. This maximizes the chances of selling products in certain international markets.

This machine translation optimized for e-commerce differs from conventional machine translation because it is specifically designed and trained for e-commerce related products.

7 E-commerce statistics: sustainability is an important purchase criterion for eight out of ten consumers

52% of online shoppers are more likely to buy from one online store if the delivery has a lower environmental impact than another.
79% of millennials say shipping flexibility is important to them, and they are more likely to choose alternative delivery options such as weekend delivery or carbon-neutral delivery.
According to the IBM report “Meet the Consumers Who Will Drive Change in 2020,”.

8 in 10 consumers say sustainability is important in their purchasing decisions
Six in ten consumers are willing to change their shopping habits to reduce their environmental impact.
The majority of respondents would pay an average premium of 35% for brands that are sustainable and environmentally responsible.
With the planet’s limited resources, consumers are increasingly aware of the need for sustainability. In fact, the pandemic has increased consumers’ environmental awareness.

Retail is becoming more environmentally conscious as more shoppers seek out products and brands that align with their green values.

In addition, efforts to curb heavy pollution in the freight industry could have a considerable impact on the e-commerce sector.

To earn the loyalty of environmentally conscious customers, sellers should strive for more sustainable and environmentally responsible practices for their businesses, such as

Offering eco-friendly shipping options to customers at checkout
Using environmentally friendly shipping methods and partners
Using sustainable, reusable packaging
Offering box options that fit specific product sizes (avoiding redundant packaging)
Combining orders from the same customer in one package
Offers environmentally friendly products.

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