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46 fascinating statistics about YouTube

When YouTube appeared, few people knew how many hours of video they would be watching a few years later.

It seems that we never get bored of watching videos, so there are plenty of statistics on this platform.

Instead of telling you about all of them, we have selected the 46 most interesting facts and classified them in this article.

A little history

The domain name “youTube.com” was activated on February 14, 2005.

The first YouTube video was uploaded on April 23, 2005. “I at the zoo” features co-founder Jawed Karim at the San Diego Zoo.

On October 9, 2006, it was announced that Google would buy YouTube for $ 1.65 billion.

The first ads were released in August 2007.

In May 2010, YouTube received more than 2 billion views a day.

YouTube first streamed the US presidential debates in 2012.

In March 2013, YouTube already had one billion monthly active users.

User statistics on Youtube

The platform has more than 1.9 billion registered users per month.

6 out of 10 people prefer online video platforms to watch live TV.

By 2025, half of the viewers under the age of 32 will not subscribe to a pay-TV service.

On average per month, 8 out of 10 people between 18 and 49 watch YouTube.

In 2015, 18-49-year-olds spent 4% less time watching television, while their time on YouTube increased by 74%.

On mobile devices alone, YouTube reaches more 18-49 year-olds than any other cable television network.

You can browse YouTube in a total of 80 different languages (covering 95% of the Internet population).

The platform has also been launched in more than 91 countries.

Better known as DanTDM, Daniel Middleton is the YouTuber with the highest earnings, earning $ 16.5 million in 2017.

Youtube usage statistics

YouTube is the second-largest search engine globally and the third most visited site after Google and Facebook.

Every minute 400 hours of video are uploaded to YouTube.

We consume more than 1 billion hours of video per day on this platform, more than Netflix and Facebook videos combined.

70% of YouTube visits come from mobile devices.

The average mobile viewing session lasts more than 40 minutes.

The first video to reach one million views was this Nike ad with Ronaldinho.

The video with the highest views is currently the music video Despacito, by Luis Fonsi and Daddy Yankee. It has more than 5.87 billion visits.

Gangnam Style, the most-watched pre- Despacito video, took five months to reach 1 billion views. The song of Fonsi and Daddy Yankee only needed 97 days.

The non-music video with the most views is Masha and The Bear – A recipe for disaster (episode 17) by getting Movies. It currently has more than 3 billion visits.

The most popular YouTube channel belongs to PewDiePie.

On average, there are 1,000,000,000 mobile video views per day.

The most searched term on YouTube is “despacito,” followed by “bts.”

People spend watching YouTube on their TV has more than doubled in the last year.

Marketing statistics regarding YouTube

YouTube accounts for two-thirds of premium online videos viewed on all devices among millennials.

The 9% of small business Americans use Youtube.

Since October 2014, YouTube has paid out $ 2 billion to rights holders.

The number of channels that get six figures on YouTube has increased by 50% year over year.

The most popular brand channel is LEGO, which has amassed more than 6 billion views.

Viewers who complete TrueView ads (viewed to the end or for at least 30 seconds) were 23 times more likely to visit or subscribe to a branded channel, view more of that brand, or share the video in question.

Viewers exposed to TrueView ads but don’t see completion are still ten times more likely to take one of those actions.

When brands use TrueView, they find that views of their existing content increase by up to 500% after posting new videos.

In 2018, 95% of the most viewed videos were music videos.

The most viewed branded videos have an average length of 31 to 60 seconds (32% of all views).

The top 100 Interbrand brands collectively upload a video to YouTube every 18.5 minutes.

The same brands have an average of 2.4 channels.

Searches for “how to do something” videos on YouTube grew 70% year-over-year.

They are numbers to stay ojiplático.

If you are simply a YouTube viewer who wants to know the numbers behind the magic of online video, we hope these statistics have impressed you enough.

If you work in marketing and wonder if online video is an excellent way to reach audiences, these YouTube statistics at least demonstrate the vast reach of the platform.

And while you prepare those videos that will be a success, you can get a free demo of Brandwatch to see how to maximize your marketing strategy.

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