10 Reasons to Use Facebook for Business

Facebook has already surpassed the 2 BILLION member mark. It will continue to grow… and more and more people will see Facebook for business purposes.

Marketing on Facebook
For many people new to Facebook, at first glance, the site may seem frivolous, time-wasting, and not valid for a business. I’m passionate about Facebook Marketing because of all its features and how well used it is excellent for engaging your target audience with your business.

Here are the top ten reasons why I think your business needs to be active on Facebook:

10 Reasons to Use Facebook for Business

1 Get to know your peers.

Facebook is NOT a social platform that has teenagers primarily. Its members are more mature than other social networks. The fastest-growing group of people in the 25 to 40-year-olds goes without saying why that’s good for business.

2 Find business contacts.

Of the 1 billion Facebook users, not all o,f them are your target audience, but a few hundred thousand are, I assure you. Thus, if we click on the “Insights” option on the left bar, we will be able to know the interaction of our page that day, the day before, the last seven days, and even the last 28. The metrics that Facebook provides at this point are page shares, page visits, expected page views, post reach, and likes, among many others.

So, there are not only your personal friends on Facebook; there are your potential clients, your consumers, your strategic allies, and, of course, your competitors.

10 Reasons to Use Facebook for Business

3 Segment your audience.

Users openly share much of their information that you can access. These demographics, skills, preferences, and tastes would have cost fortunes in the past.

4 It opens doors for you right away.

Most members on Facebook are open to connecting. You can quickly start a conversation with highly successful (even famous) people who would otherwise be inaccessible.
The good thing about Facebook having such a large community is that its users are very diverse. Their behavior is not the same depending on their age or origin, and even their hobbies will make them more or less interested in our page. The platform is aware of these behavioral habits, so it has provided a series of metrics so that we can take advantage of our business as much as possible.

5 Build relationships.

By engaging in conversations with your prospects and consumers, you can better tailor your marketing and products or services to their wants and needs.

6 Increase your visibility

Appearing consistently and appropriately in your prospects’ Facebook news feeds (home page), and posting relevant information, will allow you to increase credibility and trust in your business.

10 Reasons to Use Facebook for Business

7 Position your business as a reference in your market.

Being connected with your consumers on Facebook and quickly solving their doubts will make them always turn to your business instead of your competitors.

8 Get good positioning in Google relatively quickly.

Get good positioning in Google relatively quickly. In addition to your Profile, create a Facebook Page for your business. Google fully indexes pages (ex, fan pages).

For your Facebook Page to appear in the first results of Google for some keywords, inbound links to your page, keyword density on your page, etc., etc., will influence, but the ranking that Facebook has helped a lot (it is the second most visited site in the world).

9 Make highly targeted advertising.

With the Facebook Ads tool, you can target your advertising to a well-segmented audience interested in your products or services. The best thing is that it will not cost you an arm and a leg like other types of advertising because the cost of Facebook ads is very affordable.
Once our page has content, we can make ourselves known in the Facebook community. To do this, we have to invite users to give us “likes” so that our page begins to generate engagement. How do we get it? Very easy: First, it is advisable to invite our closest circle to indicate that they like our page and thus have an initial activity. The second step is to ask the followers of our network and encourage them to interact creatively to attract them. And finally, we will focus on customers only once there is activity on our page, which will get them interested.

10 Reasons to Use Facebook for Business

10 You don’t have to invest a lot of money to get visitors to your website.

The great thing about Facebook advertising is that besides being able to advertise with a small budget and being able to activate and deactivate your campaigns whenever you want (something impossible in an advertising panel or a TV ad), is that there is also the social aspect that will help you generate word of mouth recommendations.

If you haven’t yet integrated Facebook as an indispensable part of your internet marketing strategy, do it soon!

In my CheckList of Effective Facebook Ads, I show you the 13 steps to create your ads without drawing a blank. Just follow my outline so you can create practical and profitable ads.

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